Email Marketing
Does email direct marketing work?
The answer is yes... and no. Or to put it another way, if you do it well, then yes. Do it badly and you're wasting time and money. Our successful email marketing campaigns help enhance brands and allow our clients to engage proactively with their customers.
Engage with your customers
So how can we help you engage with your customers? It's actually a fairly simple recipe that we're surprised more agencies don't follow. It involves a solid strategy, strong creative and follow up work to gauge success. From there we create templates to your brief and brand guidelines.
Our systems then ensure that you can easily send targeted email campaigns and newsletters to the consumers most likely to respond.
Tracking and analytics
Knowing how effective your campaign has been is one of the most important parts of the process. SAV Email uses a comprehensive tracking and analytics system to let you know how many emails have been opened (was the subject line right), who opened it (was it sent to the right people), and if they clicked on anything in the email (was the content engaging).
Enhance your next campaign
We can then use this information to enhance your hit rate on your next campaign. Our system also makes managing subscribers a doddle, and, because it’s all online, you can access your account wherever you are, without trekking all the way to the office on the weekend.
You see? We told you it was simple.
