Back in Action

The Brief

We've been working with Back in Action for many years now and during this time the company has become the UK's largest retailer of orthopaedic furniture. The original brief was to develop a new website and online shop that reflected the friendly, relaxed atmosphere of their fearsomely good high-street stores.

Sales rocketed as the online shop took off and the website brought ever more customers into the High Street stores. Overwhelmed by the response to the new site, Back in Action asked us to turn our talents to creating a behind the scenes Order Processing System.

Our Solution

Back in Action wanted their online shop to live up to the experience provided by their High Street stores. It had to be friendly, relaxed and easy to use; the purchase process needed to mirror that enjoyed by walk-in customers

So we designed and built a website that mirrors the offline Back in Action brand, ethos and sales experience. No hard sell, no clutter and clear information on demand. To help cope with the success of the online shop the Order Processing System was created to help handle the significant volume of orders that were coming in and to ensure that no mistakes were made, time was saved and costs were reduced.

Vitally, the Order Processing System accepts orders from all of Back in Action’s sales channels; it is fully integrated with the website, it is used at point of sale in the high street stores and it processes the details of orders received by telephone and post. The system also includes real time stock management, customer accounts and real time delivery path analysis. The system has continued to grow inline with the needs of the business and now features a customer enquiry system, internal communications platform, and comprehensive sales, accounting and efficiency management reporting.

About

Back in Action is the UK’s largest retailer of orthopaedic furniture. Dedicated to beating back pain it has been trading for over 24 years and has 4 high street stores.